NARUKO founder Niu’Er combines would class global research facilities in an effort to create a completely natural demand-oriented brand recognition by consolidating pure nature, empirical science, arts and humanities - a new brand, beauty and skin care trend.

Naruko stands for 

N – NiuEr

A – Avant-Garde

R – Narcissism

U – Nature

K – Key to Beauty

O – Internationally

All NARUKO products are completely Parabens-free (benzene potassium esters, a common skincare preservatives), artificial flavors-free, artificial color-free.  The resulting products are not just mild and nature-oriented, but also pollution-free to the environment.  Our production and research process also “Cruelty-free”, that is, we never employ animal in experiments and 100% environmentally friendly.

NARUKO’s goal is to let everyone use pure natural and effective skin care products for a variety of skincare needs, with the approach of "first moisturizing, then nuturing" for daily maintenance.  This natural and practical routine of skin restoration allows quick absorption of skin care products like no others.

NARUKO upholds the concept of constant breakthroughs and innovation as the foundation of beauty concepts.

The brand’s philosophy ravels around a quote of Niu’er himself : 

Niu’Er wrote a quote which can be read on the box itself : 瓶子內的效果遠比瓶子外的裝飾來得重要，而皮膚以內的，遠勝過外表所呈現的樣貌 which translates as : The contents in this bottle is far more important than packaging outside of it ( referring to the packaging of the product ), just like how the inner layers of the skin (what we can’t see) is far more important that the outer appearance of it (what we see).

Niu’er spent 20 years studying the ingredients of skincare products – 7 years researching and developing products,  and thus the brand Naruko was born. He insists on Naturalism in all his products – thus every product is paraben free, artificial preservatives free, artificial colouring free, and fragrance free and not subjected to any animal experiments.

All products of Naruko contain a special patented ingredient called the PhytoFerulin : it enhances the skin’s natural self defense system with the use of high anti oxydant moisturizing ingredients. It incorporates the use of 11 plant extracts :

1) Echinacea golden seal root – strengthens immune system

2) Radix Glycyrrhiza / liquorice – remove toxins, whitening and brightening properties

3) Calendula officinalis – antiseptic, anti inflammatory

4) Ginkgo biloba – improves blood circulation

5) Green tea – anti oxydant

6) Camomile – soothing  and calming properties

7) Circaea quadrisulcata – known also as Enchanter’s Nightshade – calming and strenghtens skin immunity

8) Edelweiss – anti oxydant

9) Artemisia vulgaris – mugwort or common wormwood – gives radiance to the skin

10) Epilobium angustifolium – fireweed/great willow herb/ rosebay willowherb –anti oxydant